Social media is one of those innovations that swept in and took a lot of people by surprise. One day it was “Face-what?” and the next everybody and their mom has a Facebook page. This has created connections and opportunities that many never dreamed would be possible. You can connect with people around the world with the many social media outlets available. Now you can use that to the advantage of your business – you just need to know how, and why.
Why Use Social Media?
Many people may be answering with “Why not? It’s a brilliant opportunity!” Social media does indeed offer an amazing opportunity to people and businesses of all types, all over the world – but before you go diving headlong into it you need to know why you are doing it. What is your purpose? What are you trying to achieve? If you can formulate cohesive answers to this question, you will see a much higher level of success than business owners who try to grab international opportunities without a plan.
So, what are you hoping to achieve with your social media campaign? Is it to get your business name out into the world? Is it to share your ideas, book, products or services with markets in a foreign country? Is it to show people how much more qualified you are than your competition? Is it to offer value to the world and hope that they will hire you because of it? Hopefully your answer is something like “All of the above,” but knowing your primary objective will help you know how to approach your audience.
Making Your “Social Plan of Attack”
Once you have an idea of what you are trying to achieve with your Facebook page, you can start figuring out what you are going to do with the page. There are many things you can do, and this is something that too many business owners miss. Again, running in without a plan is only likely to lead to frustration.
Something that often gets a lot of attention with Facebook users is the “Like Reveal” page. On pages like this you offer something for free to those who “Like” your page. This can be a coupon, an e-book, a video, or many other things. This is fairly new, but when used properly can get you a whole slew of loyal followers.
You could also choose to do something like build a page specifically for your fans in another country that consistently gives them access to specials and information that regular visitors can’t see.
The list of things that you can do to make your Facebook page appealing and irresistible is huge. It is impossible to cover everything in one article. The important thing is that you realize that there is no reason why your page shouldn’t stand out, attract international markets and you should start planning it right away.
Keeping Up with Your Market
Probably the most important thing that a business can do on their Facebook page is simply to keep updating it. You don’t want to be annoying or spend far too much time on your Facebook account, but not giving regular updates and responses is one of the biggest reasons why business Facebook pages fail.
But if you can show your visitors and fans that you are friendly and care about them, you may be able to set yourself up for success faster than by using traditional advertising. The amazing thing about social media is that when someone decided that they like you or your business, all they have to do is click a button and everyone they know is notified of your existence.
If you apply yourself to your Facebook page and show international visitors that you truly want to know them and address their needs, you should have no trouble making your Facebook page, and hopefully your entire business, a success.
LaTania Michelle is an author, motivational speaker, seminar leader and founder of the Wealthy Woman Network. LaTania is the host of the “Wealthy Woman Expert Interview Series” and her upcoming book “5 Big Ideas to Boost Your Small Business” will help small business owners connect with global trend-setting marketing
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